WESTFIELD SOUTHERN TERRACE TOTEMS

Project overview

Westfield appointed Merson Digital to deliver a complete structural and LED refresh of the Southern Terrace Totem. This double-sided, 7-metre-high landmark is positioned at one of the centre’s busiest entry and exit points. As a result, it plays a key role in shaping first impressions for visitors.

Due to its prominence, the totem needed precise engineering, dependable performance, and a high-quality finish. From the outset, we worked in close partnership with Westfield and their media partner to ensure every stage met their requirements.

Our team managed the entire process, from early structural design and material selection through to installation, testing, and commissioning. This hands-on approach allowed us to maintain full control over quality, deadlines, and integration, ensuring the finished totem delivers lasting impact in a demanding outdoor environment.

Key information

  • 25sqm 6mm pixel pitch outdoor LED.
  • Full structural re-clad and upgrade.
  • End-to-end design, install, and commissioning.​

THE SOLUTION

We began with a structural design that could support a 25sqm, 6mm pixel pitch outdoor LED, while optimising viewing angles for both directions of foot traffic. The existing totem underwent a complete re-clad, giving it a refreshed and durable exterior suitable for constant exposure to the elements.

Our installation included a media player and additional hardware specified by Westfield’s media partner. By coordinating closely during integration, we ensured the display worked seamlessly with their content management systems. The project concluded with on-site commissioning and testing, guaranteeing reliable operation from the moment it went live.

 
 
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STRUCTURAL UPGRADE

The Southern Terrace Totem required reinforcement to support the upgraded LED without expanding its footprint. Our engineers developed a solution that improved structural integrity while preserving the surrounding space.

Through phased scheduling and careful coordination, we delivered the upgrade with minimal disruption to visitor flow. This approach allowed Westfield to maintain day-to-day operations without compromising safety or quality.

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