Stockholm Live, part of ASM Global, sought to unify three of its major arenas, Avicii Arena, The Strawberry Arena (formerly Friends Arena), and 3Arena (formerly Tele2 Arena), to align with ASM UK venues. Avicii Arena, a Stockholm landmark since its 1989 opening, hosts up to 16,000 spectators. The Strawberry Arena, Sweden’s National Stadium, is one of the most modern multi-purpose venues in the world. With a retractable roof and the ability to support a wide range of surfaces, it accommodates events year-round with a capacity of up to 65,000. 3Arena, located in the Stockholm Globe Arenas complex, is a versatile venue for football, concerts, motorsports, exhibitions, and more. It also features a retractable roof and can host up to 40,000 attendees. This large-scale integration involved the deployment of 1,186 Navori licences. We provided media players, managed licensing, delivered both remote and onsite support, and conducted comprehensive training sessions for Stockholm Live’s technical teams.
STOCKHOLM LIVE
Project overview
Key information
- 1,186 Navori licences deployed across three major arenas.
- Full software integration: media players, licensing, onsite and remote support.
- Onsite and remote training for Stockholm Live staff.

THE SOLUTION
This was a strategic Navori software integration, aimed at bringing Stockholm Live’s display ecosystem in line with ASM UK standards.
Across Avicii Arena, The Strawberry Arena, and 3Arena, we enabled a wide range of screens, from ribbon boards and LED bulkheads to VIP lounge LCDs, to run on the Navori platform.
Our team supplied media players and handled the configuration, licensing, testing, and training aspects of the deployment.
Our involvement included remote screen testing from our London HQ, assisting during installation phases, and conducting tailored training sessions to ensure seamless ongoing operation by the client teams.
Merson’s Navori integration ensures Stockholm Live’s venues match the performance and consistency of ASM UK’s digital signage network.
CMS INTEGRATION
AT SCALE
From menu boards to VIP lounges, Stockholm Live’s three arenas now operate on a unified digital signage platform powered by Navori. Each venue, with its unique audience and infrastructure, has seen improved content consistency and operational efficiency. With over 440 menu board licences alone and hundreds more supporting other LED and LCD configurations, this software-led transformation equips Stockholm Live to manage, schedule, and deploy content with precision across all areas.
Through this integration, Stockholm Live delivers a unified, elevated visitor experience across all venues.

