MediaCityUK sought to upgrade an existing digital display for enhanced quality and reliability. The process involved removing old signage and replacing the cladding to lead to a cleaner look. We designed, manufactured, and installed a double-sided Lighthouse LED display, utilising high bright LEDs to ensure visibility in all weather conditions. The digital display was housed in a weatherproof casing to withstand outdoor elements. Positioned strategically for versatile use, including promotions, advertising, and events, it features an accessible content management system to ensure all content can be easily altered. The existing structure was removed and modernised, all the while preserving the brand identity and seamlessly integrating it into the local environment. This transformation not only fulfilled MediaCityUK’s diverse requirements, but surpassed expectations.