The Crown Estate and Momentum Wayshowing sought our expertise to introduce innovative digital signage solutions for navigating the expanded areas of Fosse Park. Their goal was to shift away from traditional paper maps and adopt an eco-friendly and cost-effective digital wayfinding signage system. This system needed to support remote updates to accommodate changes in retailer locations. Additionally, they aimed to leverage the digital signage displays as a promotional tool for retailers. This provided Crown Estates with the opportunity to rent advertising space to tenants, ensuring a self-sustaining investment in the long term. To achieve this, we installed four large-scale digital totems, strategically positioned as prominent landmarks visible from a distance.