AO ARENA

Project overview

The AO Arena Manchester, managed and operated by ASM Global, is one of the busiest venues in the world and the largest indoor sporting arena in Europe.

The 23,000 capacity venue sits in the heart of Manchester and is synonymous with the city’s thriving music and sporting culture!

ASM Global and Manchester AO Arena sought to upgrade and modernise their digital infrastructure in and around the venue, to allow for enhanced customer experiences and journeys – as well as to capitalise on the opportunity of displaying dynamic content throughout the arena.

To accomplish this, Merson Digital spearheaded an AV solutions overhaul to revolutionise the entire venue experience.

Key information

  • Installation of 16 large format LEDs in concession areas
  • LCD digital menu boards allow for dynamic menu options
  • State-of-the-art backstage set-ups in artist rooms and green rooms

THE SOLUTION

Back of house

Backstage, tour crew catering, green rooms, and dressing rooms received state-of-the-art setups with touchscreen Android controllers and UHD large-format displays for versatile entertainment options. Office spaces were also equipped with innovative technology.

Concession Areas

Phase 1A saw the installation of digital menu boards, pillar displays, food & beverage concession screens, and digital wayfinding displays to enhance the venue’s appeal and functionality.

LCD Digital menu boards, equipped with Navori CMS allow the venue to display dynamic menus, which can change instantly dependent on the event, time of day or audience demographics.

16 large format LEDs, measuring 3750mm x 2250mm, with 3.9mm LED were installed above the smokehoods in the concession areas of the arena. The indoor LED screens display a mixture of promotional venue content, alongside upcoming events and brand advertising – powered by 16 Navori CMS licences.

A grand, temporary LED display sits at the entrance of the city rooms entrance to the venue, providing concert goers with stunning visuals from the get go, at 6m wide and 3.25m wide! This screen will eventually be removed to be replaced by the enormous indoor LED screen being installed by Merson Digital, as part of the redevelopment of the city rooms entrance!

Navori CMS

With Navori CMS integrations throughout, AO Arena now offers an unparalleled experience, ensuring seamless management and enhanced engagement for all visitors.

Merson’s work with the AO Arena ensures that the venue offers an unparalleled experience for concert go-ers.

 
 
 
 
 
 
 
 
 
 
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LED RIBBONBOARD

A vibrant ticker-tape LED display, boasting 2000nits brightness and a 4000hz+ refresh rate, serves as the centrepiece of the arena. The screen, which runs around the inside of the bowl, is designed to display a mix of content including adverts, or display content provided by entertainers at the venue. 

The screen has an IP rating of IP65, and has top lifting access for regular cleaning. 

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