Merson Digital partnered with Global to transform the existing A3 Tower structure in New Malden, London, into a stunning digital advertising landmark. Merson Digital stripped outdated digital modules and frameworks from the existing steel structure and installed sleek new flooring and cladding. At the heart of this project are two colossal LED digital screens, each an impressive 5120×7680, serving as the centerpiece of the tower. Our team also added cutting-edge metalwork, doors, ladders, branding bars, and bespoke cladding featuring unique panels and perforated sections for optimal ventilation. Enhanced internal access with safety hoops and gates on each level maximises security. This ambitious project redefined the skyline, turning the A3 Tower into a highly effective advertising site.
A3 Tower
Project overview
Key information
- 2 x Colossal 5120 x 7280 mm LED Screens
- Cutting-edge metalwork & cladding
- Enhanced internal access for added security
The A3 Tower is situated in New Malden, London – providing passing drivers with Vibrant ads.
Merson Digital designed and manufactured branding bars, consistent with the Global brand.
New, cutting-edge metalwork installed on the inside of the structure