CROYDON WESTFIELD SHOPPING CENTRES

Project overview

JLL, representing Westfield, partnered with Merson Digital to deliver a robust, revenue-generating signage solution across the Centrale and Whitgift shopping centres. These high-footfall destinations required a solution that could enhance their digital advertising strategy without disrupting ongoing retail operations.

The brief was to implement a consistent and cost-effective network of digital totems across both sites. Each unit needed to support third-party media players, endure heavy daily usage, and integrate seamlessly into the existing environment, all within a tight installation window.

Merson Digital was appointed to lead the full delivery process, from hardware specification to final commissioning. Our team provided a reliable, simplified solution that met commercial goals while supporting future flexibility and scalability.

Key information

  • 8 double-sided totems installed across two retail sites.
  • Engineered for durability in high-footfall public zones.
  • Successfully delivered during peak retail operational activity.
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THE SOLUTION

Merson Digital provided 8 double-sided digital totems with integrated kick-bar protection, designed for long-term resilience in busy retail environments.

Each unit was preconfigured to accommodate third-party media players, as specified by Westfield’s advertising partner. This helped streamline the commissioning process and ensured full compatibility from the outset.

Installation was carefully planned and executed to minimise disruption during live trading periods. The totems serve as an all-in-one platform, removing complexity from the deployment process while maintaining flexibility for future content and network integrations.

 
 
 
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FLAWLESS INTEGRATION

Working alongside Westfield’s chosen media partner, Merson ensured a seamless commissioning phase by supporting hardware compatibility and on-site testing. This collaborative approach helped avoid delays and ensured the totems were live and operational to schedule, maximising advertising uptime from day one.

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